LiveCall pledges to call you back in 25 seconds.īy any standard, that response time is good going. ![]() It sounds simple, just respond faster, but there is more to it than meets the eye. The HBR didn’t stop there and, in further research, found that if companies didn’t respond to prospects in five minutes or less, they risked losing them forever.ĭespite the HBR stats coming from 2011, studies show that while companies are spending more to generate prospects, they lose focus on the follow-up. Unfortunately, you aren’t off the hook yet. If you respond to prospects before 42 hours, you might think you can stop reading now. Among other things, they found that the average response time to a new prospect was 42 hours. ![]() The Harvard Business Review (HBR) did what they do best and, all the way back in 2011, illuminated just how quickly prospects go cold (and how dismal companies are at following-up). There is just one small catch, the short shelf-life of these prospects. These days, thanks in large part to the growth of inbound marketing practices, companies do a much better job of attracting clients. More Prospects and Clients Mean More Follow-Ups Still, we understand if we haven’t won you over with our little anecdote. This scenario nicely summarizes the argument for texting your clients. You are impressed at how quickly the dealership responded and one step closer to a decision on what car to buy. You reply yes, take a bite of your sandwich, and try not to consider whether your kids will fit in the back of a two-door convertible.Īre you annoyed you received a text message, instead of a call or email? Of course not. You receive a response almost immediately that asks if 10:30 am works. You think, “Wow, that’s quick, I just inquired before I left the office about the test drive offer.” The text asks when suits to come in. ![]() Upon closer inspection, you realize it’s from your local car dealership. ![]() You hear the familiar sound of your cellphone receiving a text and look down to see a message from a number you don’t recognize. You are on a bench in the sunshine, your lunch in front of you, on a much needed break from work.
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